Marketing Certificate Programs (Online)

Why Earn a Marketing Certificate?

In today’s online world, marketing via website design, social media presence, and online campaigns has become essential. Regardless of industry, marketing helps drive a company's revenue goals through brand awareness, relationship building, and increased sales.

Earning a marketing certificate or adding the certificate to your current degree plan opens up a range of choices and career paths. With a Marketing or Digital Media Marketing Certificate, you will gain a deeper understanding of how businesses operate, learn how marketing works, and study how to communicate information persuasively. You will also build adaptable skills to become an entrepreneur, earn a promotion, or start a new career.

In addition, your marketing skills can give you a unique competitive advantage in the workplace. As you learn to market a company’s products and services, you’ll also learn how to brand and promote yourself. This will help you stand out from the crowd as you explore careers.

Why Earn a Marketing Certificate at San Juan College?

Program Options

At SJC, we offer two marketing certificate programs to fit your needs. Our fully online Marketing Certificate can be finished in as little as two semesters and gives you a solid foundation in business and marketing concepts. You'll learn new media marketing techniques:

• Website design
• Social media campaigns
• Content marketing and branding
• Email, mobile, and search marketing
• Online display and video advertising

You can transfer the credits from this certificate to the Associate of Arts (AA) degree in Marketing at SJC.

The on campus Digital Media Marketing Certificate focuses on the design elements of social media marketing and digital media. You can complete this certificate on campus in three semesters. You'll study photoshop and video editing and practice making your own campaigns. You can transfer the credits from this certificate to the Associate of Applied Science (AAS) degree in Business Administration at SJC.

Digital Marketing Focused

To be a successful marketing professional today, you need new media skills. SJC's marketing certificates will teach you effective strategies for digital, website, and social media marketing. Get real-world experience by learning to reach and engage target audiences and build integrated marketing campaigns for local organizations.

ePortfolio

As part of the marketing certificate programs, you will create a capstone project with the help of your professors. Your ePortfolio will showcase your talents, skills, and program work. This project will boost you over other applicants by demonstrating your skills and expertise.

Affordable Option

Because of SJC's low tuition rates, our marketing certificates are an excellent investment for you. You'll receive a rigorous, high-quality education that will prepare you for the rest of your academic and career journey. You may also qualify to get your degree tuition-free through the NM Opportunity and Lottery Scholarships. 

What You'll Learn With a Marketing Certificate

Marketing Certificate

Establish a foundation in marketing concepts and build digital and new media skills through a marketing certificate from San Juan College. You'll study topics such as:

• Introductory business principles
• Marketing and digital marketing principles
• Social media and marketing
• Website design
• Branding and content marketing
• Search, email, and mobile marketing
• Display and video advertising

This program can, in most cases, be finished in one year and is taken entirely online. You will complete the courses in four eight-week sessions, with two sessions in the fall semester and two sessions in the spring semester. The certificate courses are fully transferable to the Marketing AA.

Marketing Certificate Curriculum

Digital Media Marketing Certificate

This certificate program focuses on marketing design elements, including graphic design and video editing. You will learn how to use various digital media design tools and study business concepts.

Your courses will cover the following:

• Photoshop and digital editing
• Principles of advertising
• Video production and editing
• Business growth strategies

The Digital Media Marketing Certificate can be earned in multiple semesters and is only offered on campus. The certificate courses are fully transferable to the Business Administration AAS.

Digital Media Marketing Certificate

Transfer Options

Both the Marketing Certificate and the Digital Media Marketing Certificate are transferable to degree programs at San Juan College.

• The Marketing Certificate is transferable to the Marketing AA degree at San Juan College.
• The Digital Media Marketing Certificate is transferable to the Business Administration AAS at San Juan College.

Contact your academic advisor to find out more information about transferring your courses. 

Careers and Outcomes

Marketing is an exciting field because there are a wide range of choices and opportunities to specialize leading to multiple potential career paths across a variety of industries. According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is estimated to grow by 10% from 2021 to 2031. This is faster than average for other occupations, which means our economy is seeing a demand for people with marketing skills.

Our marketing graduates work in many careers, such as:

• Advertising and promotions
• Market research analyst
• Event planning
• Multimedia marketing specialist
• Fundraising
• Public relations
• Marketing manager
• Sales
• Marketing specialist
• Social media coordinator/specialist